J6 Fest 2025: Celebrating the Launch of a Stylish Off-Road EV in Indonesia

After a year on Indonesian roads, the popularity of the Chery J6 continues to rise. To celebrate this special milestone, PT Chery Sales Indonesia (CSI) recently held the Chery J6 Festival 2025 on November 8.

Held at JSI Resort Megamendung, Bogor, the J6 Fest event was a success. Hundreds of Chery J6 users and members of the J6 Evo community attended to enliven the festivities. The event also served as the launch celebration for the Chery J6T, the top off-road EV variant of the J6.

The debut of the new J6T variant reflects Chery’s commitment to delivering high-performance, eco-friendly vehicles that support a modern lifestyle. The Chery J6T is set to become a new star in Indonesia’s off-road-capable electric SUV segment.

J6T Off-Road EV: A Symbol of Chery’s Electric Vehicle Evolution

The appearance of the J6T at the J6 Fest 2025 captured the attention of attendees. As the newest variant in the Chery J6 lineup, this electric SUV arrives as a complete package, offering powerful performance, high efficiency, futuristic design, and impressive off-road capability.

Carrying the “Fashion Cube Box Design” concept, the J6T showcases an urban and edgy character. It is designed for the modern generation seeking a vehicle that is both stylish and tough. Its combination of futuristic design, efficiency, and robust performance makes the J6T a representation of Chery’s progress in developing innovative EVs.

Designed for city users with an adventurous spirit, the J6T offers the flexibility to handle various terrains. This off-road EV is ready to accompany its users through urban streets as well as challenging natural routes.

As an appreciation for prospective buyers, Chery opened pre-booking for the J6T during the event. The company is offering a range of exclusive benefits for early reservations. The official price of the Chery J6T will be announced at the GJAW automotive exhibition on 21–30 November 2025.

J6 Fest as Chery’s Way of Strengthening Customer Relationships

For Chery, this event serves as a moment to reaffirm that the relationship with customers does not end after the purchase process. Chery is committed to continuously nurturing its connection with users by providing memorable ownership experiences and community activities.

“We are delighted that Chery can offer support to the Chery family and the J6Evo community by organizing the J6 Festival 2025. This is a real manifestation of our promise to provide peace of mind for every Chery owner, ensuring they always feel accompanied in every journey,” said Rifkie Setiawan, Head of Brand & Marketing Department at PT CSI.

The J6 Fest was filled with excitement through various fun activities, ranging from the J6 Off-Road Competition and Race Simulator to paintball and family activities. All these activities helped create a friendly and close-knit atmosphere typical of automotive communities.

One of the most anticipated moments for participants was the announcement of the TOP 3 Finalists of “J6 Modification: Unleash the Unexpected,” with a total prize pool of Rp150 million. In addition to cash prizes, Chery also provided trips to China for the first and second winners, along with the prestigious “King of Champ” title for the grand champion.

Chery also expressed appreciation to its loyal users through the KOC Loyalty Program Awards for the January–June 2025 period. Community members who actively contributed to the development of the Chery ecosystem received special recognition, including an opportunity to travel to China in October 2025.

Read also: 5 Reasons Why Electric SUVs are Perfect for The Modern Urban Explorer

Through the J6 Fest event, Chery once again demonstrated its commitment to building long-term relationships with vehicle owners. For Chery, the community is not just a complement but an essential part of the brand’s identity. The launch of the J6T also marks Chery’s ongoing effort to meet the modern lifestyle needs of its users. 

For those seeking an electrified vehicle with cutting-edge technology and a futuristic design, explore Chery’s lineup of models at chery.co.id.