Chery continues to strengthen its presence in Indonesia’s automotive market. The Chinese car manufacturer is focusing on the SUV segment and has achieved impressive sales performance throughout 2024. A total of 8,626 units were sold, marking a 118% increase compared to the previous year. The Omoda E5 was the best-selling model with 4,425 units, followed by the Tiggo 8 (1,357 units) and the J6 (987 units).
This achievement aligns with the growing SUV trend in recent years. Many Indonesian consumers are switching to SUVs due to their spacious cabins, bold designs, and versatility across various terrains. SUVs are also ideal for families seeking comfort and safety, whether for city driving or long-distance travel.
Chery meets these needs by offering a lineup of modern, rugged, stylish SUVs equipped with the latest technology and backed by competitive after-sales services.
In this article, we’ll discuss why Chery SUVs are worth considering—from design, performance, and features to after-sales guarantees that make ownership more enjoyable.
Chery is known for its out-of-the-box design ideas, making its cars look more modern and unique compared to competitors. This is evident in the Chery Omoda 5, which won the “Best Design Awards” by Carvaganza Editors' Choice (CEC) 2023.
The Chery J6, nicknamed the "Fashion Cube Box," also gained attention as Indonesia’s first off-road EV SUV, thanks to its distinctive design that instantly attracted the market. Chery’s aerodynamic designs not only look stylish but also contribute to fuel efficiency and driving comfort.
Chery vehicles are designed with a focus on comfort and flexibility, making them ideal for daily activities and long trips.
For example, the Chery Tiggo 8 features a suspension system that minimizes bumps on rough roads, electric seat adjustments for both driver and passenger comfort, and a multi-zone air conditioning system.
Engine performance is one of Chery’s strengths. The Tiggo 8, for instance, comes with a powerful and responsive engine. Engine technologies such as TCI, TGDI, and DHT offer a balance of power and fuel efficiency. Additionally, LFP Battery technology in its electric vehicles showcases Chery’s commitment to performance and durability.
Chery offers spacious, high-quality cabins with “Dynamic Tech” interior themes. For example, the Tiggo 8 pampers passengers with generous legroom, a panoramic sunroof, modern entertainment systems, and SRS Airbags depending on the variant.
Chery has a complete and diverse SUV lineup. The brand offers two main series—Tiggo and Omoda—each with various models and trims. The Tiggo Series includes Compact (Tiggo 7 Pro), Mid-Size (Tiggo 8 and Tiggo 8 Pro), Full-Size (Tiggo 8 CSH), and Luxury (Tiggo 8 Pro Max).
Meanwhile, the Omoda Series includes Compact SUVs (Omoda 5 and Omoda 5 GT), Crossover EVs (Omoda E5), and Off-road SUVs (J6). These models meet the diverse needs of Indonesian consumers.
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Despite offering advanced features and premium designs, Chery SUVs are competitively priced. For instance, the Tiggo Cross competes directly with Japanese crossover SUVs yet excels in technology and styling. On the other hand, automotive YouTuber and Otodriver founder Fitra Eri has shared his enjoyable experience driving the Chery Tiggo 8, which he described as “affordable yet sophisticated and luxurious.”
Chery equips its vehicles with cutting-edge technology such as ADAS, advanced driver assistance systems, and modern safety features. Connectivity options like Apple CarPlay and Android Auto are also available for a seamless digital driving experience. Chery continues to collaborate with tech giants like Horizon Robotics and Huawei to enhance quality and features.
Chery’s commitment to sustainable mobility is reflected in models like the Omoda E5—an all-electric SUV that’s emission-free and equipped with modern technology suited for the future of transportation. Similarly, the Tiggo 8 CSH hybrid combines fuel efficiency with high performance, making it an ideal choice for consumers transitioning to eco-friendly vehicles without sacrificing power or comfort.
Chery provides maximum protection with long warranties—6 years/150,000 km for conventional vehicles and 8 years/160,000 km for EV batteries. Its after-sales service is considered responsive and continuously improving.
As one of China’s largest car exporters, Chery is committed to expanding its network in Indonesia. In March, PT Chery Sales Indonesia (CSI) opened its fourth-generation Tiggo dealer in West Jakarta. The brand continues to add more dealerships and authorized service centers nationwide for easy access to maintenance and spare parts.
Another example of Chery’s dedication is the establishment of Chery Emergency Workshops during the Ramadan homecoming period, ensuring safe and comfortable long-distance travel while reinforcing Chery’s image as a customer-focused brand.
Chery excels in many areas, including futuristic and aerodynamic designs, spacious and luxurious interiors, and advanced safety and technology features. Moreover, Chery offers competitive pricing with plenty of premium features.
Absolutely. Spacious cabins, comprehensive safety features, and high comfort levels make them ideal family vehicles.
Chery’s after-sales services in Indonesia are comprehensive, including warranties, regular maintenance, and customer service. PT Chery Sales Indonesia offers free servicing at all official workshops for up to 4 years or 60,000 km. There’s also a 6-year or 150,000 km warranty covering material defects or manufacturing faults. For the Tiggo Series engines, Chery even provides an extra-long warranty of up to 10 years or 1,000,000 km for similar conditions.
With all these advantages—from modern designs and powerful engines to comprehensive after-sales support—Chery has proven itself as a strong player in Indonesia’s SUV market. The significant sales growth in 2024 is solid proof that Chery is earning more consumer trust.
Chery not only delivers reliable and comfortable vehicles but also offers warranties and services that meet long-term customer needs. Combined with its eco-friendly technology commitment and growing dealer network, Chery SUVs are an excellent choice.
It’s time to switch to a Chery SUV—stylish, tough, and innovative to match your modern, dynamic lifestyle. Find the Chery model that best suits your needs here.
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