Chery & the Vision for the Future of Eco-Friendly Mobility in Indonesia

The development of electric vehicles as eco-friendly transportation is now growing rapidly across the globe. Many countries are encouraging the adoption of electric vehicles (EVs) to address the climate crisis and reduce dependence on fossil fuels. As a nation with a large population, Indonesia is also supporting the growth of the electric car market.

Amid this dynamic shift, Chery emerges as a global automotive brand strongly committed to bringing electric vehicles to Indonesian consumers. Beyond offering modern, technology-driven cars, Chery also carries a vision to foster sustainable mobility through eco-friendly vehicles.

In Indonesia, Chery has already taken concrete steps through local assembly partnerships, the launch of several products, and the establishment of dealership networks in major cities. This presence highlights Chery’s dedication to building a sustainable electric vehicle ecosystem.

Let’s take a look at Chery’s vision, along with the innovations and technologies it brings to support eco-friendly mobility.

Chery’s Vision for Eco-Friendly Mobility

Chery is not a newcomer in the electric vehicle industry; in fact, it has been developing EV technology long before the trend became widespread as it is today. Since 2009–2010, Chery launched its first electric vehicle and established a dedicated division, Chery New Energy, focusing on the production and marketing of electric cars.

Chery’s vision of creating eco-friendly mobility is reflected in its carefully designed global electrification roadmap. Beyond introducing EVs as an alternative mode of transportation, Chery is also building a supportive ecosystem that includes battery technology development, energy efficiency research, and smart connectivity.

The company carries the concept of “Green, Technology, Family, and Companionship” in its global EV marketing strategy. This campaign highlights Chery’s strong commitment to sustainable development and eco-friendly innovation.

Chery has also undertaken aggressive expansion into global markets, including Indonesia at the end of 2022. For the Indonesian market, this vision becomes even more relevant. With government support for the acceleration of electric vehicle adoption, Chery positions Indonesia as one of its key markets to further develop its EV portfolio.

Chery’s Electric Vehicle Innovation & Technology

One of the reasons Chery’s electric vehicles are gaining more attention is the advanced technology innovations they bring. Below are some of the key innovations featured in Chery EVs:

1. Development of a Dedicated EV Platform

One of Chery’s major technical innovations lies in the use of a dedicated EV platform called @LIFE. This platform is designed with up to 90% aluminum alloy in its frame structure, resulting in a vehicle body that is both lightweight and durable.

The lighter weight improves energy efficiency, enabling the vehicle to achieve a more optimal driving range. As a modular platform, @LIFE is also highly flexible, allowing the development of various models with different sizes and body types.

2. Safe and Long-Lasting Battery Technology

Chery adopts Lithium Iron Phosphate (LFP) battery technology, well-known for its superior safety and durability. This type of battery has a more stable chemical structure, making it highly resistant to overheating while minimizing the risk of fire incidents.

In terms of durability, LFP batteries can withstand thousands of charging cycles while maintaining stable performance over the long term. Supported by an intelligent Battery Management System (BMS), the battery can recharge from 30% to 80% in just about half an hour.

3. Efficient Powertrain Technology: Electric Motor

Chery EVs are powered by Permanent Magnet Synchronous Motors (PMSM), engineered to achieve extremely high energy efficiency. These motors can convert over 95% of the battery’s electrical energy into usable driving power, minimizing energy loss.

4. Charging Innovation and Energy Management

Chery equips its vehicles with intelligent features that enhance the practicality of EVs in daily life. A standout feature is Vehicle-to-Load (V2L), which enables the car to function as a portable power source for running various electronic devices.

5. Connectivity and Smart Cockpit Technology

The driving experience in a Chery EV is further elevated through integrated digital technology. The cabin is equipped with large dual screens that provide driving information and entertainment seamlessly.

Interaction with the vehicle becomes more intuitive thanks to an AI-powered voice assistant capable of understanding natural conversational commands. Additionally, the car supports Over-the-Air (OTA) updates, allowing its software to be upgraded remotely.

Advantages of Chery Electric Vehicles

Chery understands that consumers need strong reasons to shift from conventional fuel-powered cars to electric vehicles. That’s why Chery EVs offer a range of advantages:

• Eco-friendly and energy-efficient: Chery EVs produce zero exhaust emissions, helping to reduce air pollution. Their electric motors can convert more than 95% of battery power into driving energy, making them far more efficient than conventional vehicles.
• Long-range battery with fast charging: Chery equips its EVs with high-capacity batteries capable of covering long distances. They also feature fast-charging technology that allows the battery to recharge from 30% to 80% in just about 30 minutes.
• Advanced technology and smart connectivity: Driving a Chery EV offers a fully digital and AI-powered connected experience. The cabin is dominated by digital features, ranging from driving assistance to real-time information and entertainment systems.
• Futuristic design and modern interior: From the outside, Chery EVs feature an aerodynamic, futuristic, and distinctive design. Inside, drivers and passengers are welcomed by a minimalist yet premium interior concept.
• Comprehensive safety and ADAS features: Chery prioritizes user safety with a wide array of both passive and active safety features, including a complete Advanced Driver Assistance System (ADAS).
• After-sales service support in Indonesia: To ensure peace of mind for Indonesian customers, Chery has built a comprehensive after-sales ecosystem. Its network of dealerships and authorized service centers continues to expand across major cities, ensuring easy access to reliable service.

Chery’s Commitment in Indonesia

The presence of Chery’s electric vehicles in Indonesia is not just a trend, but part of a long-term strategy. Chery has introduced a variety of EV models tailored to the needs of the Indonesian market, ranging from electric SUVs to practical electric city cars.

Chery demonstrates its commitment to supporting the Indonesian government’s target of achieving Net Zero Emissions (NZE) by 2060. One of its strategic steps is the introduction of the Omoda E5, which is locally assembled in Indonesia.

Chery also seeks to address one of the main challenges in EV adoption: charging infrastructure availability. To this end, Chery has formed a strategic partnership with PLN to provide home charging services for Chery EV owners.

This collaboration allows consumers to conveniently charge their vehicles at home, with special pricing and a seamless process integrated through the PLN Mobile app. Beyond products and infrastructure, Chery is also actively involved in educating the public on the importance of transitioning to eco-friendly vehicles.

Through these initiatives, Chery strives to instill the understanding that electric vehicles are not just a technological trend, but part of a long-term solution to ensure environmental sustainability in Indonesia.

Thus, this is the vision carried by Chery for the future of eco-friendly mobility in Indonesia. With the presence of Chery’s electric vehicles, the public now has a real choice to contribute to reducing carbon emissions while enjoying modern automotive technology.

For those who wish to be part of this change, it’s worth getting to know Chery’s electric vehicles and their advantages more closely. More detailed information about the latest products and innovations can be found on the official website chery.co.id or by visiting the nearest authorized Chery dealer.